Behind an effective digital marketing strategy lies an effective copy. But what does effective copywriting look like?
- It is engaging. It doesn't just describe a product or service—it creates an emotional experience.
- It is purposeful. It counteracts customer concerns or problems and strengthens the brand's credibility.
- It is persuasive. It convinces the customer to do something, whether that is making a purchase or simply sharing information.
Writing texts that encompass all of these characteristics whilst also being optimized for Google searches or multi-channel distribution is not an easy task. Copywriting requires solid linguistic skills, a high level of creativity, and vast technical knowledge, for example in CMS, HTML, and SEO. Our network of professional copywriters is ready to create the websites, blogs, and social media posts you have planned and help you reach your marketing goals.
Some content marketing strategies may incorporate automated content creation. These tools can even create entire web pages by using combinations of sentence templates. If you use one, we can help you by populating the database with strings so the text it produces sounds natural, varied, and optimized for Internet searches.
Copywriting and localization, a perfect match
Trusting the writing process to the experts is not only a successful choice for communicating in your original language. A well-written, clear, and consistent text is also much quicker and easier to translate. In other words, investing in professional copywriting will allow you to save time and money on the subsequent localization or transcreation steps. We will make sure your content is always engaging and effective in all of your target markets.