Give your values and brand identity a voice
Effective content is the foundation of any digital marketing strategy. But what are the characteristics of content that works?
It’s engaging: It doesn’t describe a product or a service, it creates an emotional experience.
It’s useful: It addresses customer doubts and issues and cements the company’s credibility.
It’s stimulating: It acts as a call to action for the customer, whether that’s making a purchase or simply sharing.
But it’s not easy to write texts that tick all these boxes and that are also optimized for Google searches or multichannel sharing. Copywriting requires solid language knowledge, lots of creativity, and extensive technical skills, for example in CMS, HTML, and SEO. Thanks to our network of professional copywriters, we can create the web pages and blog and social media posts outlined in your publishing plan and help you reach your marketing targets.
Some content marketing strategies may involve the use of an automatic content generation system. These tools can, for example, be used to create entire web pages by taking advantage of random combinations of sentence patterns. If you use one of these systems, we can help you populate the string database so that it returns natural, varied texts that are optimized for online searches.
Entrusting the writing to experts doesn’t just offer benefits in terms of communication: Texts written in a structured, clear, and consistent way are also easier and faster to translate. In other words, investing in a professional copywriting service means that you'll save on the subsequent localization or transcreation service. With our support, you’ll be sure that your content is always engaging and effective across all the markets in which you decide to distribute it.